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How our agents build on-brand pages with design.md

Vercel publishes design.md, a public design guide enabling AI agents to maintain brand consistency outside its repositories.

yesterday · · primary fetch1 sourceupdated yesterday ·

Across Vercel, we use coding agents to design and build pages that have to look and feel like Vercel. The typography, color, and composition all need to carry the same judgment that we put into the pages we already ship ourselves. , our skill that teaches agents how we design when they work in our codebases. The skill lives in each repository alongside the code that it governs, explaining how agents can find and understand our design system as well as product guidelines for whatever they are building.We recently wrote aboutproduct-design This works great when agents are working in our codebases, where everything the skill needs is right there.

But what about reports, proposals, and the one-off pages that still have to look like Vercel but get made in tools that can't read any of those files? For us, the answer was , one public file any agent can load.design.md What made work well was that the design system and product guidelines were sitting right there in the repository for agents to read. We needed a way for agents and tools outside that environment to reach the same knowledge, so that the pages coming out the other end would still look like something we designed ourselves…

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