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YouTube shifts strategy to match creators with sponsors as rivals

YouTube shifts strategy to act as matchmaker between creators and sponsors as competition from Netflix and TikTok intensifies.

May 12 · 13:05:05 · primary fetch1 sourceupdated May 12 · 13:05:05

John Koblin / New York Times: YouTube is shifting its creator monetization strategy by acting as a matchmaker between creators and sponsors, as Netflix and TikTok increasingly woo creators — The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.

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techmeme.comYouTube is shifting its creator monetization strategy by acting as a matchmaker between creators and sponsors, as Netflix and TikTok increasingly woo creators (John Koblin/New York Times)primary13:05:05