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Google tests new ad formats in search and AI Mode
Google tests Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads in Search and AI Mode, all built on its Gemini models.
Anu Adegbola / Search Engine Land: Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads — Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational …
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