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Publicis to acquire LiveRamp for $2.2B in cash deal
Publicis Groupe agrees to acquire data connectivity firm LiveRamp for $2.2 billion in a cash-and-debt deal.
Alison Weissbrot / Adweek: Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash — Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in a deal funded by a mix of cash and debt, the French holding company said Sunday.
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