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Netflix ad tier reaches 250M monthly viewers, expands to 15 countries
Netflix's ad-supported tier reaches 250 million monthly active viewers, up from 94 million in 2025, and is expanding to 15 new countries alongside a new ad personalisation tool.
Emma Roth / The Verge: Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool — The streaming service's ad-supported tier now reaches 250 million viewers each month. … For the second year in a row …
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