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Incremental migration from WordPress for a dev-first approach

Gearbox agency migrates clients from WordPress to a Next.js and Vercel headless stack, using Edge Middleware to manage redirects and preserve SEO during incremental transitions.

Apr 14 · · primary fetch1 sourceupdated Apr 14 ·

Navigating the agency world can be complicated, with each agency claiming to offer the most innovative solutions. Enter , a five-person team that crafts stunning sites and apps while empowering their clients to retain complete control over their brand. The secret to their success: a "dev-first approach" that sets them apart from typical marketing and design-focused competitors.Gearbox Flexible enough to power both their small team and larger brands, Next.js and Vercel are Gearbox's go-to solutions—even for clients who may not be ready to transition to a headless stack all at once. When he first founded Gearbox, CEO Troy McGinnis served his clients using WordPress, which was the tech he was accustomed to from his previous agency.

After two years of working around security, maintenance, and performance issues with Wordpress—the Gearbox team endeavored to move to a . headless tech stack They initially chose Gatsby as their frontend framework. But “Gatsby and WordPress were still too restrictive. Gatsby was falling off the radar. That’s when we found Next.js and Vercel. We loved it from the get-go, and with all the recent features, it just keeps getting better and better.” Gearbox…

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