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EY withdraws loyalty rewards study after AI hallucinations found
EY withdraws a loyalty rewards study after GPTZero researchers identified AI-generated hallucinations and fabricated footnotes in the report.
Stephen Foley / Financial Times: Professional services firm EY has withdrawn a study on loyalty rewards programs after researchers at GPTZero found apparent AI hallucinations and fake footnotes — Incident is latest example of professional services firm being led astray by new technology — EY has withdrawn a study …
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