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Elkjøp's Digital Transformation: Powering Retail Innovation with Next.js and Vercel

Elkjøp migrates its Nordic ecommerce platform from Angular and self-hosted Kubernetes to Next.js and Vercel to address slow page loads, SEO issues, and developer experience friction.

Jul 24 · · primary fetch1 sourceupdated Jul 24 ·

With over $1B in revenue flowing through their digital properties, Elkjøp (Elgiganten), Nordic subsidiary of Currys PLC and leading consumer electronics retailer in the region, knew their digital presence needed to reflect their in-store commitment to innovation and excellence. Their previous ecommerce platform, built on Angular and self-hosted on Kubernetes, had become a source of frustration for both customers and internal teams.

Slow page loads, SEO struggles, and inefficient developer experience were impacting the bottom line and hindering their ability to deliver the exceptional online shopping experience their customers deserved. Read more

read full article on vercel.com
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  1. vercel.comElkjøp's Digital Transformation: Powering Retail Innovation with Next.js and Vercelprimary