Every year, Black Friday and Cyber Monday reveal how people shop, browse, and discover products at global scale. For Vercel, the weekend doesn’t require a different operating mode. The platform behaves the same way it does , only with higher traffic volume.every day A showed the traffic as it played out.live dashboard This year, traffic reached more than 115.8 billion total requests, reflecting 33.6% year-over-year growth with consistent performance throughout the events. The traffic shape told a familiar story. Requests dipped on Thanksgiving as people stepped away from screens, then surged on Black Friday, stayed elevated through the weekend, and built into a second wave on Cyber Monday.

These rhythms played out across every major geography, and the platform adapted continuously without configuration changes or manual intervention. Below is a snapshot of what the weekend looked like. Of the that flowed through Vercel from November 28 through December 1, the United States led activity with over , followed by Germany, the United Kingdom, India, Brazil, Singapore, and Japan. Traffic moved across time zones throughout the weekend, with peaks in one region balanced by lower activity…