Recently the Vercel Team had the pleasure of sponsoring AWS re:Invent 2023. This year we attended as an official part of the AWS Marketplace, which makes it possible to onboard and build on Vercel in just a few clicks. While at re:Invent, I was able to share my thoughts on The Frontend Cloud, Generative UI, and the keys to a highly iterative team. Here’s a look at my talk. The current state of web development requires a focus on the frontend—because the frontend is where you differentiate from your competition. It’s where you meet your customers, users, and partners, and become the leader in your market.

But many teams are stuck with a monolithic system, bogged down by configuration and left with less room for innovation. These stacks are: This is especially true in the age of AI, which is changing the tech landscape and necessitating that businesses remain nimble. Imagine your website is built on a legacy stack, and you want to add an AI chatbot. AI capabilities must be added to the entire app before anyone can use it—in other words, frontend devs are left waiting for your vendor to make changes. Meanwhile, in composable patterns, frontend devs can directly integrate AI services…