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Podcast industry generates $9.2B in global sales, up 23% in 2025
The podcast industry generated $9.2B in global sales in 2025, a 23% year-on-year increase, with 73% of US growth driven by video-related revenue.
Bloomberg: Owl & Co. report: the podcast industry generated $9.2B in sales globally in 2025, up 23% YoY; 73% of the growth in the US came from video-related revenue — According to a new report, 73% of the podcast industry's growth last year in the US came from video-related revenue
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