KIKO Milano on Vercel: Environments without the bottleneck Shipping faster without the operational tax No more performance variability during traffic spikes Eliminated 3 weeks of Black Friday infrastructure prep 75% decrease in app build times Went from minimal releases to deploying multiple times per day Manual scaling window: Black Friday prep began 2–3 weeks ahead of the event, then had to be unwound after the traffic spike passed. Infrastructure configuration: The infra team manually adjusted AWS EC2 capacity to support expected traffic. Application configuration: Scaling also required application-side changes, making peak readiness more than just an infrastructure task.

War room prep: Chat channels and conference rooms were set up for teams to triage performance and downtime problems. KIKO Milano’s ecommerce team used to treat peak traffic as an operations project. Weeks before Black Friday, they had to manually scale AWS infrastructure and adjust application configuration, knowing that if demand exceeded forecasts, their site could slow down or even break, costing them real revenue. After migrating to Vercel, they removed manual prep from their playbook. Instead of…