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Building a global streetwear label with Next.js

KidSuper, a Brooklyn streetwear label, builds a headless storefront using Next.js and Shopify to support its expanding collaborations and creative ambitions.

Jan 10 · · primary fetch1 sourceupdated Jan 10 ·

is a Brooklyn-based cult streetwear label and hybrid art brand with strong ties to the music, sports, and tech communities. From collaborating with the likes of Puma and Nike to co-designing Louis Vuitton's 2023 menswear collection, founder Colm Dillane and CTO Adham Foda are known worldwide for their boundary-pushing approach to fashion.

KidSuper The brand went viral in 2011 after Mac Miller wore their apparel on the cover of iTunes, and the duo knew they’d eventually require a tech solution that could keep up with their creativity. They needed to branch out from their -managed storefront and go headless, allowing them to bring their vision to life. Shopify Read more

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  1. vercel.comBuilding a global streetwear label with Next.jsprimary