Architecting a live look at reliability: Stripe's viral Black Friday site
Stripe launched a public real-time microsite on Vercel during Black Friday and Cyber Monday 2024, displaying live transaction volumes and reliability metrics using Next.js, SWR, and ISR.
In 2023, businesses processed more than $18.6 billion on Stripe over Black Friday and Cyber Monday (BFCM). This year, just 19 days before Black Friday, Stripe asked a question: "What if?" What if they opened up Stripe's core metrics and gave a detailed look into their core business, reliability, and the reach of their products? In response, employees from across the company came together to construct a real-time, publicly accessible microsite that dynamically showcased Stripe's reliability, transaction volumes, global activity, and more, during BFCM—and they showcased it all on Vercel. By leaning on Vercel's framework-defined infrastructure, the Stripe team was able to focus on design, performance, and reliability rather than on architecting a dynamic cache system from scratch in 19 days.
Stripe built a live experience in record time, allowing viewers to see never-before-seen real-time transaction data. By harnessing Vercel's robust infrastructure and cutting-edge technologies like Next.js, SWR, and ISR, the result was a flawlessly performing microsite. Stripe needed to strike a balance between a fast initial page load and responsive user interactions while effectively managing…