360 billion tokens, 3 million customers, 6 engineers
Durable reports its AI business-builder platform serves 3 million customers at roughly 1.1 billion tokens per day, operated by a six-engineer team on multi-tenant infrastructure.
Impact at a glance Infra is hard; multi-tenant infra is harder The migration, and why it worked 10x leverage to support more entrepreneurs Durable ships new production agents to customers in a single day AI features and agents serve ~1.1B tokens per day (360B per year) 10x leverage for every engineer, product manager, and designer 3-4x lower infra cost compared to self hosting including paying thousands of dollars for SSL termination for custom domainsCustom domains and SSL at SaaS scale, , which previously required infrastructure engineers to keep clusters running across multiple geographiesMulti-region cluster maintenance , so that DDoS attacks aimed at one customer don’t degrade the performance of other sitesSecurity and bot protection as a multi-tenant risk across millions of tenantsObservability and cost attribution Durable began with a simple goal: make owning a business easier than having a job.
60% of U.S. adults , but only about 4% . Durable’s bet is that the blocker isn’t ambition. It’s friction. “Small businesses are death by a thousand tools, logins, workflows, and designs,” explained James Clift, founder of Durable. “If you remove those barriers, business owners can…